China cannot be too deterministic about its practice of "soft power", said the Australian don, who spoke under the Chatham House Rule (a principle that governs the confidentiality of the source of information received at a meeting)... "China defines soft power as though one can assemble it at the border and export it like a box of toys," he added. "That is light years away from Nye's original concept."

Panda diplomacy has become a pillar of China's soft power strategy, but the death of a week-old baby panda in Japan -- the first born to Tokyo's Ueno zoo in 24 years -- stands to disappoint those who hoped that its birth would motivate "people-to-people sentiment" and help overcome the strained China-Japan relationship.

So far, Beijing's soft power strategy has focused on ramping up the Chinese media overseas, with steps like state news agency Xinhua taking out advertisements at New York's Times Square. The spread of Confucius Institutes across Asia and the world is another high-profile effort.

Second, the project will enable China to combine the three branches of its armed forces to build up oceanic fleets and facilitate its military diplomacy...Most importantly, the project will highlight China's position as a major power and satisfy the Chinese people's emotional needs and nationalistic sentiments...."When the two sides go to the negotiation table, they would count on both their hard power and soft power"

Song said Taiwan has done an excellent job in demonstrating its "soft power" on Dongsha, also known as the Pratas Islands, pointing to the massive funding the government has invested in the South China Sea, as well as the various camps organized by the government to help ordinary citizens learn more about the issue and to drum up public support for the

The term "soft power" refers to using warships for humanitarian purposes, such disaster relief, which had not been a Chinese capability . Now it has recently built a... hospital ship and... Landing Platform Dock helicopter landing ship — both of which deployed to Middle East nations in 2010.

Some politicians, scholars and officials wishfully claim that co-operative activities such as ship visits, combined disaster-relief exercises or partnership against piracy will translate into wider strategic trust. But there is little sign this is happening.

In some ways, Chinese public diplomacy surrounding its ‘peaceful and harmonious’ rise is similar to this fairy tale [Emperor's New Clothes]... South China Sea being the most explicit example. Vietnam and the Philippines have both accused China within the past few weeks of aggressive behaviour that violates their interests...