Puffing on a cigar and clad in a pastel pink shirt, Dennis Rodman watched as about two dozen North Korean basketball players practiced their moves on an indoor Pyongyang court. He also took to the court himself to take a few demonstration shots and challenge young athletes to dribble the ball around him.

The New England Patriots' cheerleaders spent two weeks in Beijing recently, leading pep rallies and cheer clinics. Former San Francisco 49ers superstar quarterback Joe Montana toured the Great Wall of China in between visits to local flag football games. They're both examples of an outreach effort by NFL China, the NFL organization tasked with recruiting NFL fans and introducing the game of American football to China's young atheletes.