London may be the focus of public diplomacy attention and reap the greatest benefit; however, all countries are likely to seize and squeeze what public diplomacy mileage they can when the international spotlight shines in their direction. When you watch, watch for the cultural cues.

Two global institutions – the United Nations and the Olympic Games – face charges that they are using “unaccountable and out of control” private security contractors. One of the companies at the heart of both controversies is G4S, a private security company in the UK.

In 1991, the North Korean table tennis star paired with her archrival, South Korea's Hyun Jung-hwa, as part of the first "unified Korea" team to march into international competition wearing the blue flag of the Korean Peninsula. With relations between the foes at a low point, the episode is not about to be repeated at the London Olympics.

SportsUnited is the Bureau of Educational and Cultural Affairs’ premier sports exchange program at the U.S. Department of State. Athletes and coaches from a range of sports are chosen to conduct clinics, visit schools, and engage with youth overseas in a dialogue on the importance of an education, positive health practices, and respect for diversity.

The 2012 Summer Olympic Games open July 27 in London. The Olympics give nations a chance to showcase their best in ways other than politics, warfare, and global one-upmanship.... Of course, wherever humans go, some element of politics follows. Sports, especially Olympic-caliber sports, have frequently crossed into the foreign policy realm

SportsUnited is ECA’s premier sports exchange program at the U.S. Department of State. Athletes and coaches from a range of sports are chosen to conduct clinics, visit schools, and engage with youth overseas in a dialogue on the importance of education, positive health practices, and respect for diversity.

The initiative, a key diplomatic effort by the State Department, aims to engage young girls and women on how success in athletics can develop important life skills and improve academic achievement. It also is designed to increase cross-cultural understanding between international participants and Americans.

Sports diplomacy builds on Secretary of State Hillary Rodham Clinton’s vision of “smart power,” embracing the full range of diplomatic tools—in this case, swimming—to bring individuals together and foster greater understanding.