As a diplomat, I’m fascinated by the growing trend of Foreign Ministries using social media as part of their public diplomacy tool kit. According to @DigiDiplomats 77 Foreign Ministries now have official twitter accounts, and the UK’s Foreign and Commonwealth Office has over 120 twitter channels and 120 Facebook pages. Tweeting Ambassadors, ‘liking’ Embassy Facebook statuses, and checking out Instagram accounts of a government minister’s visit to a distant country are increasingly the norm.