March 26, 2019
Why social listening is a critical tool for managing a country's image.
November 7, 2013
Nation branding is all the rage these days, and Sweden will not be outdone. It's currently fourth in the FutureBrand Country Brand Index, behind Japan, Canada and the brilliantly branded nation of Switzerland. Sweden is hoping a revamped website, featuring its very own font, will help boost the nation up charts.