television diplomacy

The large number of Colombian eyeballs glued to a new prime-time telenovela about the life and times of Pablo Escobar, highlighted by actor Andrés Parra's bravura performance, shows that the late drug narco still fascinates more than 18 years after he died on a Medellin rooftop in a shoot-out with police.

June 10, 2012

Turkey has brilliantly managed to attract and lure in the Arabs by capitalizing on its ‘Soft Power.’ It has influenced and won over the Arab psyche by producing very successful TV dramas that won over the viewers’ hearts and presenting them with a dreamy image of Turkey.

More broadly, the assumption underlying most efforts at public diplomacy seems to be the belief that anti-Americanism around the world is a failure of marketing. If we just do a better job of selling what we do around the world ... then Pakistanis won't mind our launching drone strikes on their territory and will give us a free pass when we kill a bunch of border guards by accident.

The United States has cut funding to a popular Pakistani version of the children’s program “Sesame Street” amid allegations of fraud and abuse, a US official said Tuesday. The program, run under the umbrella of the US-based Sesame Workshop by a local theater group, had been awarded some $20 million in funds from the US Agency for International Development (USAID).

The organization's efforts focus on promoting greater cultural understanding through award winning television shows, publications and educational exchanges. Layalina's Arabic and English language reality series, documentaries, and children's animated shows are broadcast in primetime throughout the Arab world and reach millions of viewers.

On Tuesday, May 22, 2012, Layalina Productions will celebrate a decade of television diplomacy in the Middle East at its 10th Anniversary Gala, being held at the Newseum in Washington, DC. At the Gala, internationally acclaimed three time Pulitzer Prize winning author and journalist Thomas L. Friedman and The Honorable Tara Sonenshine, Under Secretary of State for Public Diplomacy and Public Affairs, will provide remarks and highlight Layalina's efforts to strengthen U.S.-Arab relations.

Turkey is enjoying a wave of cultural soft power in the Arab world thanks to its popular soap operas, American University in Cairo President Lisa Anderson says, She notes that Arabs are attracted to the shows because they show that a Muslim country can produce modern stories...

Turkish newspaper Hurriyet Daily News was quoted as saying that the soap operas have increased the country's influence abroad, especially in the Balkans and the Middle East, furthering the so-called soft power of Turkish diplomacy.