External Affairs Ministry has emerged as one of the top central ministries to effectively use the social media with its Twitter handle @MEAIndia crossing one million followers. "Marking a #digitaldiplomacy milestone with 1,000,000+ followers! Hope to continue to serve & inform in the best traditions of the MEA," External Affairs Ministry Spokesperson Vikas Swarup, who runs the handle, tweeted.
Online activism is a frequently debated topic amongst journalists and researchers alike. What effect can a popular Twitter hashtag really have in achieving political or social change? Wasim Ahmed looks in depth at last year’s heavily tweeted #ThisIsACoup hashtag.
Twitter has become the new soapbox of diplomats. It’s even given rise to a new lexicon — twiplomats practicing twiplomacy. Indeed, the website Twiplomacy writes that Twitter has become the “channel of choice for digital diplomacy between world leaders, governments, foreign ministries and diplomats.”
Members of the Twitterati might be useful in spreading a new kind of American diplomacy abroad. "We need to use soft power in hard places," says one of America's top diplomats, and social media is just the way to apply it. [...] He's (Undersecretary Stengel) looking to the country's artists, musicians, athletes and citizens abroad to be the engines of discourse, amplified and distributed through the power of the Internet, mobile phones and social networks.