Australian animals have long been dispatched internationally as a form of diplomacy. In the past two years however, it has been koalas, rather than the platypi, who have shot to international notice as key Australian contenders in political power plays. 

The BBC then is central to the branding mobilisation of public neutrality. The degree to which this branding of neutrality has come naturally to Britain with the long ‘culturing’ of physical empire can be readily tracked. It is seen in the way London itself has become a degree zero of nation-branding.

As a competitive contender to be one of the world’s top tourist destinations in the coming years, Morocco has redeveloped its brand to specifically target the wider, English-speaking audience and further showcase the cultural diversity and historical vibrancy of its country. In cooperation with Spring, a strategic communications design agency based in the UK, the Moroccan National Tourist Office (MNTO) launched the Much Morocco campaign targeted at the English- speaking market. 

China is the most welcoming country when it comes to refugees, according to a new survey of citizens’ attitudes published on Thursday, with Germany ranking second and Britain third. In its first ever report to record global acceptance of refugees, Amnesty International surveyed more than 27,000 people across 27 countries and found that 80 percent of respondents would welcome refugees into their city, neighborhoods or homes.

UK immigration strategy is is costing the country its share in the valuable international student market, a new all-party parliamentary group has said. [...] The inaugural meeting heard Canada had overtaken the UK last year as a destination for international undergraduates, while Australia was projected to do so in little over a decade.

A Muslim charity will use advertisements on public buses across Britain to portray Islam in a positive light ahead of the Islamic holy month of Ramadan, the charity group announced Monday. London's iconic double-decker red buses will use banners with messages "Subhan Allah", an Arabic phrase meaning "Glory be to Allah", in Latin script.

China’s transformation over the past 30 years from an insular, agricultural country to a global manufacturing powerhouse could only be maintained through the development of new high-value industries and the building of critical infrastructure. But the necessary know-how to achieve this was in the hands of international companies.