united states

As the well-traveled Olympic flame and outstanding athletes from around the world converged in Sochi for Friday’s opening ceremony of the XXII Winter Olympic Games, dozens of U.S. diplomats and other officials were working behind the scenes in the scenic Russian city.

“Soft power” is an important element of foreign policy, emphasizing attraction rather than coercion. The concept, popularized by Harvard professor Joseph Nye, provides counterbalance to the infatuation with hard power, especially military force, which has been driven by the accelerated development of “smart” weaponry. Drones, for example, are appealing to their users because their “pilots” may be thousands of miles away, wholly out of danger while people on the ground are dying. It is war without cost for one side.

Soft power proponents tend to forget that the purpose of soft power, as with public diplomacy more broadly, is to advance the strategic interests of your country. The goal is not be “nice” or transiently popular, but to advance toward your foreign policy goals. Public diplomats are not social workers, and they should not allow themselves to be seen as such. 

A conversation between a State Department official and the U.S. ambassador to Ukraine posted on YouTube revealed a frank exchange on U.S. strategy for a political transition in that country, including a crude swipe at the European Union.

Recent developments in Africa related to the contentious topic of homosexuality have reminded me of a discussion that took place during one of the interactive sessions at CPD’s 2013 Summer Institute in Public Diplomacy. During this discussion, I argued that the West needs to fully recognize and show respect to the cultural, religious, and sociological demagogy of countries (especially in Africa) opposed to the practice. This is especially true when promoting the acceptance of homosexuality as a human right.

Recent developments in Africa related to the contentious topic of homosexuality have reminded me of a discussion that took place during one of the interactive sessions at CPD’s 2013 Summer Institute in Public Diplomacy. During this discussion, I argued that the West needs to fully recognize and show respect to the cultural, religious, and sociological demagogy of countries (especially in Africa) opposed to the practice. This is especially true when promoting the acceptance of homosexuality as a human right.

AFRICAN PERSPECTIVE

Earlier this month, a group of Japanese officials came to Glendale, Calif., with an unusual demand: They wanted the city to take down a public monument in the park next to its public library. The bronze statue of a girl in traditional South Korean dress seated next to an empty chair is a memorial to the 70,000 to 200,000 Korean, Filipina, Chinese, Taiwanese, Indonesian and Dutch “comfort women” — a euphemism for sex slaves — conscripted into Japanese military brothels during World War II.

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