united states
For all the brainpower that Barack Obama has brought to Washington, the only senior official with the right touch for articulating policy via the media seems to be the President himself. Last week he scored big in two TV firsts — a taped for broadcast greeting to Iran and an appearance on Jay Leno’s Tonight Show.
Former Secretary of State Madeleine Albright’s speech at the opening of the U.S-Islamic World Forum in Doha, Qatar (February, 2009) was interrupted with applause as the audience heard something unusual – at least in the last eight years: a firm criticism of U.S. government policy by a respected opinion leader from America.
This case study examined the effectiveness of the U.S. media strategy at four crucial moments prior to and during the conflict: the Racak massacre, the Rambouillet conference, the first days of the air campaign and Serbian ethnic cleansing, and the endgame.