united states

Former Secretary of State Madeleine Albright’s speech at the opening of the U.S-Islamic World Forum in Doha, Qatar (February, 2009) was interrupted with applause as the audience heard something unusual – at least in the last eight years: a firm criticism of U.S. government policy by a respected opinion leader from America.

This case study examined the effectiveness of the U.S. media strategy at four crucial moments prior to and during the conflict: the Racak massacre, the Rambouillet conference, the first days of the air campaign and Serbian ethnic cleansing, and the endgame.

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