universal cool japan

But is the message too exclusive?

"Cool Japan Heats Up” declares a sign welcoming visitors to an area of Universal Studios Japan (USJ) devoted to the country’s hottest pop culture exports. Now in its second year, USJ’s “Universal Cool Japan” event features special attractions that run until June 26. It promises to deliver “the finest of Japanese entertainment to the world” — assuming everyone who wants to receive it can fly to Osaka.