The Department of Defense has not institutionalized public diplomacy-like activities throughout its components, belying both hopes that it would internalize these broader concerns into its everyday activities, and fears that the Department's great scale would overwhelm all other US public diplomacy. But the evolving, post Goldwater-Nichols role of the combatant commands and SOCOM did encourage those particular organizations to develop and consolidate a program that looks very much like public diplomacy.

Special Operations Command, based in Tampa, directs the military's elite commando units — the Navy's SEALs and Army's Delta Force — in counterterrorism missions...Key to its propaganda efforts is a collection of websites known as the Trans Regional Web Initiative aimed at foreign audiences. USA TODAY first reported on its existence in 2008, and it appears to have expanded.

India faces a choice: be a cog in the wheel of the US’ Asia-Pacific strategy or be a wheel by itself with a dynamics of its own. The choice is going to be rather easy for the Indian policymakers to make.

The projection of America’s abundant soft power is still wholly inadequate. Tally the scorecard in Afghanistan – you’ll see the consequence of our inadequacy in misspent treasure and tragic human sacrifice. When we fail with our soft power, we rely more heavily on hard power to achieve our goals, placing an undue, and unfair, burden on our armed forces.

The State Department’s Art in Embassies program...is one of the premier public-private partnership arts organizations in continuous operation in 180 countries worldwide...It plays an important role in U.S. public diplomacy through a culturally expansive mission that creates temporary exhibits and permanent collections, artist and cultural exchange programming, and publications, they added.