us department of state

For those of you who may not be familiar with the VSFS, it is a U.S. Department of State program that allows students to intern virtually with the Department of State and U.S. Agency for International Development (USAID) domestic offices and overseas posts as well as others offices within the U.S. government. Although it makes getting coffee for the office a little difficult, it harnesses the interconnected reach and utility of technology and provides a rich experience for the intern and the office alike.

For decades, a so-called anti-propaganda law prevented the U.S. government's mammoth broadcasting arm from delivering programming to American audiences. But on July 2, that came silently to an end with the implementation of a new reform passed in January. The result: an unleashing of thousands of hours per week of government-funded radio and TV programs for domestic U.S. consumption in a reform initially criticized as a green light for U.S. domestic propaganda efforts. So what just happened?

This Friday, 500 young leaders from nearly 90 countries will convene at the United Nations headquarters for a UN Youth Assembly on global education with a very special guest speaker -- Malala Yousufzai. Their mission is simple and profound: to accelerate the goal of getting all children, especially girls, in school and learning by 2015.

The pace of Burma’s political, economic, and social reforms is being matched by a boom in investment and construction... Burma’s geostrategic location between India and China and extensive natural resource wealth make it a natural crossroads for Asian trade and a focal point for broader regional integration.

Apparently having trouble driving traffic to its websites, in 2011, State undertook a major campaign to boost its numbers, including buying sponsored ads to increase its English-language Facebook page “likes” from 100,000 to more than 2 million and to 450,000 on Facebook’s foreign-language pages.

The United States State Department spent $630,000 to increase the popularity of it's Facebook page over the course of two years, according to a recent report released by the department's Inspector General. Although the page gained nearly 2 million likes, State Department employees criticised the campaign for its failure to promote sustained engagement between the bureau and its target audience.

The Snowden affair provides a teachable moment for a great many things, not least of them the need for robust U.S. public diplomacy. Today more than ever, global public opinion matters. The U.S. cannot conduct itself with disregard for how its actions will be perceived by the rest of the world; even public diplomacy at its best cannot fix bad policy. But modern public diplomacy is not at its best.

July 1, 2013

Pages