The national pavilions at the Expo are, in essence, a themed, branded environment, that aims to convey a positive and distinctive narrative about a country. So, how is the mundane space of a pavilion transformed into a stylized and, for some countries, a spectacular location that gives it meaning, identity and, above all, resonance with visitors?

As a museum curator who has spent most of the last decade dabbling in the collection and display of objects in order to frame rich historical narratives for the civic and educative enrichment of culturally diverse audiences, I can conscientiously admit that there are things an exhibition is capable of doing and things an exhibition cannot accomplish. In fact, it is folly to say one knows exactly just what impact an exhibition with any given theme may have on any audience whatsoever.

There has been plenty of bad news concerning the unimaginative U.S. pavilion at the World Expo in Shanghai. But let me for the moment, share a little good news.

Indeed, like many who have visited the pavilion, I couldn’t find any “wow” moments. Still, there are noteworthy highlights, especially when viewed from the vantage point of a Chinese visitor.