To be an effective public diplomat, you need a well of sufficient soft power resources on which to draw. There is no canonical definition of public diplomacy (PD), but the official practice of it involves using informational, educational, and cultural tools to engage with international audiences to advance foreign policy goals. For the United States, PD officials often design strategies and employ tools that leverage what makes America popular and attractive.

Public diplomacy (PD to its friends) is one of the less celebrated but more intriguing investments in U.S. foreign policy.  For decades, it has earned lasting allies for our country and helped multitudes understand and embrace our core values, including human rights, freedom of information, strong civil society and education for all.

US President Barack Obama took to the stage at the University of Queensland in Brisbane, on a day which had the soles of your shoes melting.(...) President Obama hit all the signature tenets of US public diplomacy and foreign policy - freedom of speech and internet freedom, democratic values, gender equality, minority rights, rights for LGBTI persons.

Matthew Wallin of the American Security Project posed an interesting question in a recent blog post titled “Engagement: What does it mean for public diplomacy?” This question touched a nerve for me, because there are no ready definitions for the term – despite the fact that it appears across statements articulating the purpose of U.S. public diplomacy.

WASHINGTON – David Ensor, Director of the Voice of America, was the lead speaker this week at the first monthly USC public diplomacy lunch forum here on Monday.

Ensor began by discussing U.S. international broadcasters’ coverage of the 2012 election campaign, noting that tonight’s debate will be carried live by several VOA networks.