values

Branding of a country is determined more by its value systems and governance principles. I was in Rwanda last week after one year. Every time I visit the country I observe a number of positive things that we Kenyans have not succeeded in achieving over the years.

When I hear from people about the relative advantages of cultural diplomacy, they often point to the apparent “neutrality” or “apolitical” basis of, say, cultural exchange. Coming from an anthropological background, this often advanced claim has always puzzled me.

In order for soft power to be effective, however, you need a foundation of trust between countries. This can be a problem with traditional forms of cultural diplomacy, which are often perceived as being merely vehicles for sweetening the appeal of government policy. If a country is perceived to be overly self-interested as it deploys soft power, its efforts will fall flat.

Uprisings against tyrants in Africa and the Middle East. Economic immolation in Europe. Nuclear weapons programs in Iran and North Korea. Canada has never looked so good. Canada’s soft power values of peace, order and good government, ... are the envy of the planet. But if we fail to push our national interests, we’ll be in no position to assert these soft power values.

Pentagon officials talk about “demilitarizing” US foreign policy, which one can understand after the long wars in Iraq and Afghanistan. But the conventional wisdom now puts too much weight on “soft” power. We should not overestimate how much the world loves us because of our virtues, nor underestimate how much our influence still depends on hard power and our ability to provide protection in a pinch.

The Commonwealth, too, has an opportunity by virtue of its strengths to carve out a new role for itself in the world...It is not an alliance or a trading area.... But it is a soft power network that represents the realities of our changing world and is underused. We intend to seize this opportunity in Perth.

Upon taking office, he... embraced political means like dialogue, respectful multilateralism, and the use of new media, suggesting that he felt the soft power to change minds, build legitimacy, and advance interests was the key element missing from the recent US approach to the world—and that he would quickly remedy that defect.

October 9, 2011

One of the main reasons why they are successful in America is because of our system. Governor Brown and his allies in Sacramento should advocate an American foreign policy that reorients itself to the soft power of exporting American values and know-how so the Sotomayors, Brins, Omidyars and Zakarias in Puerto Rico, Russia, Iran and India can find success at home.

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