The growing realization in India, at least outside the government, is that engagement shouldn’t be merely state or personality driven. India’s government should take note of this, and ease visa restrictions on citizens from neighboring countries. It’s time to showcase India’s soft power, rather than relying on the External Affairs Ministry.

U.S. Travel says the VWP is an important tool for U.S. public diplomacy, exposing far more international visitors to the attractions and values of America's heartland. Studies have shown that foreign nationals who visit the U.S. return home with a far more positive view of our nation and its policies.

Since its inception in 1986, the Visa Waiver Program (VWP) has reduced the workload on U.S. consulate offices while encouraging travel to and tourism in the United States. The program also offers tremendous benefits in terms of economics, public diplomacy, and national security.

Expanding the Visa Waiver Program (VWP) would bring increased economic opportunity to and improve national security in the United States while advancing U.S. public diplomacy around the world, said Roger J. Dow, president and CEO of the U.S. Travel Association.

Perhaps it arrived too early for Turkey, which was following a soft power strategy of "zero problems with neighbors", accompanied by a restless army of exporters. Visa restrictions were lifted, trade boomed, and millions of tourists including the citizens of Iran and Syria poured into Turkey to see the places where popular Turkish TV series were shot.

South Africa made the choice...in not granting a visa to the Dalai Lama, a decision that risked angering China...This was a question of how the world would look at us and our morality, and not all about putting at risk much-needed direct investment in such economically turbulent times.

The up-to-the-minute news and messages these embassies post show that the micro blog has become the medium of choice for foreign diplomatic agencies to conduct public diplomacy.

The Turkish leadership’s anti-Israeli rhetoric has certainly helped boost Turkey’s popularity in the region. But this is not the only dynamic that explains Ankara’s growing soft power influence in the Middle East. Turkey’s economic success, liberal visa policies, and a desire to engage constructively with the main players in the region are also important factors.