nation branding

“Public Diplomacy in the News” is a CPD Blog series by Andrew Dubbins, featuring noteworthy recent stories in public diplomacy.

“Public Diplomacy in the News” is a CPD Blog series by Andrew Dubbins, featuring noteworthy recent stories in public diplomacy.

Pakistan's image, though still evolving, is increasingly defined by the achievements and contributions of its people, both within Pakistan and its global diaspora.

Co-hosted by CPD Faculty Fellow Nicholas J. Cull and Good Country Index founder Simon Anholt, the podcast People, Places, Power featured weekly discussions on international reputation, foreign policy and related issues along the way. 

AI provides a valuable opportunity to maximize impact while improving efficiency, especially for resource-constrained organizations like those in public diplomacy. 

Spain’s remarkable sports achievements on July 14th have set the stage for a powerful public diplomacy strategy.

The Meloni government’s “Made in Italy” campaign of branding and export promotion reflects a compromise between nationalism and internationalism.

The author Umme Laila explores how China uses soft power and public diplomacy to reshape its global image. 

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