A group of Hollywood television stars are touring Israel in an attempt to strengthen ties between the US and the Jewish state, as well as to bolster the struggle against the BDS movement. The trip is organized by America's "Voices in Israel" group (Conference of Presidents) in cooperation with the Israeli Ministry for Strategic Affairs and Public Diplomacy.

The Public Diplomacy program aims to combat the BDS movement and the delegitimization of Israel through uniting a global community of pro-Israel activists on social media in a coordinated effort to inform and influence people on Israel.

The Boycott, Divestment and Sanctions Movement, known as BDS, is calling on top chefs from around the world to refrain from participating in the upcoming Round Tables culinary show, a "Gastro-diplomacy” event "which aspires to improve trade and cultural relations between countries."

We need to tell our story, which has been hijacked and trampled upon – that most inspirational story of Zionism. The story of the Jewish people coming back to their own land has been swept away. We need to reclaim it.” Aharoni, while agreeing that BDS can’t be ignored, cautions against using all of Israel’s hasbara (public diplomacy) ammunition in battling the accusations and campaigns against it.

Israel needs a new information agency to improve its pathetically inadequate public diplomacy efforts, insists Dr. Norman Bailey. [...] Right now, however, it is badly losing a war fought with words, not bullets, but the effect of which can be just as devastating for Israel’s future.

A group of Israeli caricaturists frustrated with ineffectiveness of hasbara are posting sarcastic caricatures to expose BDS supporters' hypocrisy. Israeli diplomacy has been diligently working in recent months to thwart the efforts of the Boycott, Divestment and Sanctions Movement (BDS), and now the country is receiving assistance from an unlikely group: Illustrators. 

Three weeks ago, UK Jewish Film began receiving anxious emails and phone calls from the Tricycle Theatre, the north London home of the UK Jewish film festival for the past eight years. The board asked to be allowed to view in advance all of the films that were made with Israeli backing in order to approve their content. When the UKJFF dismissed this as censorship, the Tricycle conceded the point. But it refused to back down on another demand: that the festival should hand back the small percentage of its funding that came from the Israeli embassy.