Estonia has carved out a niche as a startup hub and a friendly environment for foreign businesses. Its biggest innovation, however, lies in e-government. Citizens of this tiny Baltic nation can conduct almost every encounter with the state online. [...] These achievements have made e-government a potent source of soft power for Estonia.

Technology makes government operations more transparent and delivery of services more efficient and less costly. It’s often called “e-government,” and officials beyond Estonia and South Korea are embracing it to various extents.

Social media is changing "business as usual" for governments, opening up democratic processes, delivering services both to understand and surveil constituents, managing threats and conducting direct diplomacy. Even so, adoption of social media is slow and uneven, with vast differences both between and within states. As more and more governments move towards e-government, their use of social media will grow.