China is steadily gaining the hard power that comes from factories and finance.... But lasting influence in the world has come more from soft than hard power: ideas for living, models of individual, commercial, and social life that people emulate because they are attracted rather than because they are compelled.

The Kingdom of Swaziland is currently being let down by non- existence of an effective communication strategy and information dissemination machinery. In the majority of cases, the propaganda being sold by subversive local elements in collaboration with their international and regional sympathisers can be easily countered by a factual based public diplomacy strategy.