BBC Television tonight will cover U.S. election returns in a live evening-long broadcast – in Britain as well as in the U.S. “Europeans are far more interested in the U.S. than the U.S. is interested in any other country,” explained Dick Meyer, the BBC executive producer guiding the coverage, speaking at a USC forum here yesterday.

The screening room of the public library in the U.S. Embassy is dim and quiet. Around 20 pairs of eyes are locked on the flat screen Sony TV at the front as the theme song to The West Wing rises to a crescendo.

Members of Russia's Civic Chamber, a state-appointed consultative body that advises the government on civic issues, will observe the U.S. presidential elections. They will act as foreign observers for the first time ever, Alexander Sokolov, the head of the Civic Chamber Inter-Commission Working Group on International Cooperation and Public Diplomacy, said on Friday.

From late-September through mid-October, U.S. embassies and consulates around the globe are hosting voting events to help overseas citizens participate in the 2012 presidential elections. These events are a great opportunity for voters to drop off their voted ballots for return to the United States.

Strengthening America’s brand. In Europe and most of the rest of the world (Muslim countries being important exceptions), the United States is significantly more favorably regarded than when he took office. That is bankable soft power.

Hollywood isn't just about money; it also exerts a quiet cultural power. Joe Biden was right when he credited "Will and Grace" with shifting popular attitudes towards homosexuality. Television has the power to acculturate and acclimatize viewers to social change.

Winners and losers in the "social equality" game depend on how public diplomacy is used to shape world opinion. Turning up the volume, Brasilia successfuly played the sanctions card against the United States to win a quarter-billion-dollar World Trade Organization (WTO) settlement over illegal Washington cotton subsidies.

And all of this may in the end be an attribute of America's vaunted soft power - our foreign policy is not made in a hermetically sealed environment by wise-men-for-life but rather rises from the give and take of our democratic process, which at the end of the day is open to all.