An international, China-led operation called Cobra II has seized huge quantities of rare wildlife products and marked the first time Beijing authorities have arrested a wildlife crime suspect overseas.

Read more: China Leads International Seizure of Wildlife Products | TIME.com http://world.time.com/2014/02/11/china-leads-international-operation-to-...

In the end, this war will be won through changing hearts and minds—or in other words, public diplomacy. We need education to reinforce the principle that killing animals is not cool and that the crime of poaching will lead to serious consequences.Whether it is good luck, wisdom or patience, elephants are vital to our planet and must stay front and center in the global mindset until their slaughter is stopped.