South Korea has proudly touted the international success of its music industry. There is even a term coined to describe the popularity of Korean pop culture abroad – Hallyu, or “Korean Wave.” In recent years, Korean entertainment companies have tried to build on this success with localization techniques [...] But when pop stars cross borders, they’re bound to run into some sensitivities.

Shiva Keshavan, India’s most prominent Winter Olympics athlete, has no personal coach, funds his training largely with private donations and built his luge sled in his garage. Because India has no luge track, he often trains on wheels, shooting down winding Himalayan roads dodging goats and noisy trucks.