The Book of Life trailer made a splash yesterday as it debuted to an Internet keen on visual spectacle and unconventional storytelling. Set in Mexico and featuring gorgeous animation, Book of Life instantly became a hit on Tumblr. Book of Life's director and creator is Jorge Gutierrez, an Emmy-winning Mexican animator and writer best known for creating the award-wining Nickelodeon series El Tigre: The Adventures of Manny Rivera. Gutierrez wanted to make his film a distinct cultural product that he could share with the world.