Dr. Raluca Moise is Senior Lecturer in the Communications and Media Programme at London College of Communication. Her past research in public relations has focused on areas such as new technologies, reputation (individual, organizational; online and classic media); public opinion and public interest. Most recent research explores the way individuals aggregate in online spaces to manifest collective identities (either professional or diasporic). She is a member of scientific pan-European network MARPE which aims to develop a European body of knowledge in Public, Corporate and Civic Diplomacy. Moise also volunteers for human rights campaigns, focused on under-represented categories (e.g. BAME and migrant rights). Prior to joining LCC, Moise has worked as PR lecturer at University of Bucharest and held the position of associate researcher at CEREFREA. She also worked in advertising, at McCann Erikson Romania and in digital publishing.