Dr. Grincheva is a Postdoctoral Research Fellow at the Research Unit in Public Cultures and a Research Resident at the Digital Studio at the University of Melbourne. As a holder of several prestigious international academic awards, including Fulbright (2007-2009), Quebec Fund (2011–2013), Australian Endeavour (2012–2013) and SOROS (2013-2014), she has traveled around the world to conduct research on digital diplomacy. Her research on “diplomatic” uses of new media by the largest museums in North America, Europe and the Asia-Pacific has appeared in prominent international academic journals, including the Global Media and Communication, Hague Journal of Diplomacy, Journal of Creative Communications, Curator, The Museum Journal and others.
Her most recent research-creation project, “Creating a Dynamic Web Application Museum ‘Soft Power’ Map,” has received multiple awards, including the 2018 Award of the International Alliance of Digital Humanities Organizations and the 2017 Museum Computer Network Scholar Award. Developed in collaboration with the Australian Center of the Moving Image (ACMI), the project has successfully trailed the demo version of the new computation research tool to explore contemporary museums and the geography of their influence.
- Grincheva, N. (2018) “Global PR that works: The case of the State Hermitage Museum, Saint Petersburg, Russia.” In Stevenson, D. (ed). Managing Success in Arts and Cultural Organisations. Routledge, pp. 127-147.
- Grincheva, N. (2018) “Researching Online Museums: Digital Methods to Study Virtual Visitors.” In Rheams, D., Neilson, T. and Levenberg, L. (eds). Handbook of Methods in the Digital Humanities. Rowman & Littlefield.
- Grincheva, N. (2017) “Museum Ethnography in the Digital Age: Ethical Considerations.” In Zimmer, M. and Kinder-Kurlandan, K. (eds). Internet Research Ethics for the Social Age: New Cases and Challenges. Peter Lang, pp. 187-194.
- Grincheva, N. (2017) “Sustainable Fundraising in the 21st Century: Behind the Scenes of the Global Guggenheim Success.” In: Jung, Y. and Love, N. (eds). Systems Thinking in Museums: Theory and Practice. Rowman & Littlefield, pp. 181-190.
- Grincheva, N. (2016) “Museum dimension of American ‘Soft Power’: Genealogy of cultural diplomacy institutions.” In: Chambers, M. (ed.) "Hearts and Minds": US Cultural Management in Foreign Relations in the 21st Century. Peter Lang, pp. 125-164.
- Grincheva, N. (2012) “Canada’s Got Treasures! Constructing National Identity through Cultural Participation.” In: Austen, S., Bishop, Z., Deventer, K., Lala, R. and Ramos, M. (eds.) The Cultural Component of Citizenship. Brussels: European House for Culture, pp. 79-99.
- Grincheva, N. (2016) “Sustainable development in cultural projects: Mistakes and challenges.” Development in Practice, 26 (2): pp. 236-250. (Scimago: Q2 in 2017)
- Grincheva, N. and Lu, J. (2016) “BRICS Summit diplomacy: Constructing national identities through Russian and Chinese media coverage of the Fifth BRICS Summit in Durban, South Africa.” Global Media and Communication Journal, 12 (1): pp.1-23. (Scimago: Q2 in 2017)
- Grincheva, N. (2015) “’The World Beach Project’ Going Viral: Measuring Online Influence (Case study of the Victoria & Albert Online Museum Project),” Journal of Creative Communications, 10 (1), pp. 39-55. (Scimago: Q2 in 2017)
- Grincheva, N. (2015) “Democracy for Export: Museums Connect Program as a Vehicle of American Cultural Diplomacy.” Curator, the Museum Journal, 58 (2): pp. 137-149. (Scimago: Q2 in 2017)
- Grincheva, N. (2015) “BRICS Diplomacy within and beyond Russia: The Fifth BRICS Summit through the Screens of Three Russian Television Channels.” The Hague Journal of Diplomacy, 9 (3): pp. 1-32. (Scimago: Q1 in 2015)
- Grincheva, N. (2015) “Singapore Memory Project: Producing Public Memory through Social Media.” In: Gordon, E. and Paul Mihailidis, P. (eds.) Civic Media Project. MIT Press: http://civicmediaproject.org
- Grincheva, N. (2014) “Cultural Diplomacy beyond Governmental Control: A Museum Voice in seeding ‘Imperial’ Cosmopolitanism”. Political Science Graduate Student Journal, 3: pp. 39-71.
- Grincheva, N. (2014) “The Online Museum: A ‘Placeless’ Space of the ‘Civic Laboratory’.” Museum Anthropology Review, 8 (1): pp. 1-21.
- Grincheva, N. (2014) “Epistemological Clashes in Digital Preservation: Virtual ‘Hospitals for Objects’ Versus Online ‘Meeting Houses,’” The International Journal of Critical Cultural Studies, 12 (2), pp 13-22.
- Grincheva, N. (2013) “Scientific Epistemology versus Indigenous Epistemology: Meanings of ‘Place’ and ‘Knowledge’ in the Epistemic Cultures.” Logos & Episteme, 4 (2), pp. 145-159. (Scimago: Q2 in 2017)
- Grincheva, N. (2013) “Cultural Diplomacy 2.0: Challenges and Opportunities in Museum International Practices.” Museum and Society, 11 (1), pp. 39-49.
- Grincheva, N. (2012) “ Psychotechnologies of Digital Diplomacy.” International Review of Information Ethics, 18, pp. 211-216.
- Grincheva, N. (2012) “Digital Diplomacy Rhetoric: International Policy Frame Transformations in Diplomatic Discourse (The case study of the UK).” Journal of Cultural Management and Policy, 2 (2), pp. 12-30.
- Grincheva, N. (2012) “How Far Can We Reach? International Audiences in Online Museums Communities.” The International Journal of Technology, Knowledge and Society, 7 (4), pp. 29-42.
- Grincheva, N. and Sogbesan, T. (2011) “Universal access in 3000 years? The Digital Collections of the State Hermitage Museum.” Electronic Visualization and the Arts, 10, pp. 17-24.
- Grincheva, N. (2010) “U.S. Arts and Cultural Diplomacy: Post-Cold War Decline and the Twenty-First Century Debate.” The Journal of Arts Management, Law, and Society, 40 (3), pp. 169-183. (Scimago: Q1 2010-2017)
2013 Digital Humanities Award-Winning Short format book:
- Grincheva, N. (2013) Psychopower of Cultural Diplomacy in the Information Age. CPD Perspectives on Public Diplomacy, Los Angeles: Figueroa Press.