The CPD Blog is intended to stimulate dialog among scholars and practitioners from around the world in the public diplomacy sphere. The opinions represented here are the authors' own and do not necessarily reflect CPD's views. For blogger guidelines, click here.

In an ever-evolving digital landscape, memes have emerged as powerful tools for public diplomacy, demanding cultural acumen and creativity.

Carla Cabrera Cuadrado presents her model the Golden Circle of Public Diplomacy at the SIETAR Europa Congress 2022 in La Valletta, Malta. Image courtesy of SIETAR Europa

The Golden Circle of Public Diplomacy is a new paradigm in PD literature that introduces a moral purpose and cultural awareness.