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Public Diplomacy in the News: Rugby Statecraft, Rebuilding the UN, & Sealskin Diplomacy
“Public Diplomacy in the News” is a CPD Blog series by Andrew Dubbins that spotlights noteworthy stories on public diplomacy topics such as cultural diplomacy, nation branding, exchange programs, international events and conferences, digital diplomacy, and strategic global communications.
Rugby as statecraft. Australia is turning sport, migration and security cooperation into tools of influence across the Pacific as it seeks to remain the region’s preferred partner over China. Central to the strategy is a $600 million agreement supporting Papua New Guinea’s entry into Australia’s National Rugby League, alongside deeper defense ties, military recruitment, expanded visas and highly symbolic gestures such as Pacific leaders attending major rugby matches with Prime Minister Anthony Albanese. Australian officials argue that rugby league gives Canberra a cultural connection Beijing cannot easily replicate, strengthening people-to-people ties while supporting broader diplomatic and security goals. The approach has helped underpin new treaties with Papua New Guinea and Fiji, but it also reflects intensifying strategic competition with China, whose expanding political and security presence remains a major concern for Australian policymakers.
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