PD & Advocacy for Effective Results

Global Affairs Canada and the USC Center on Public Diplomacy (CPD) jointly hosted a special forum that explored results measurement for public diplomacy and advocacy activities conducted by foreign ministries and international organizations.

Particular focus was placed on the exploration of (1) the various tools, data and approaches used to measure the results of public diplomacy and advocacy activities, and (2) how effectively they have been used to demonstrate results and evaluate these activities.

The workshop brought together representatives from eight foreign ministries, as well as NATO and the UN, to share best practices and learn from one another. The session included industry participants and others. The first day (April 20) was a closed session focused on case study presentations and discussions, while the second day (April 21) was a more public, interactive session that incorporated industry participants and others.

This Forum was a follow-up to a successful series of workshops between CPD and Global Affairs Canada, which were held in the U.S. in April 2015, and in Italy in February 2016. Both brought together representatives from various foreign ministries to share insights and lessons from both traditional and digital advocacy campaigns.

You can also follow the discussion online by clicking here and under the hashtag #Diplometrics.

PROGRAM HIGHLIGHTS (Eastern Daylight Time)

8:30 REGISTRATION

9:00 WELCOME REMARKS
Ken MacKillop, Assistant Deputy Minister, Public Affairs, Global Affairs Canada

9:10 PROGRAM OVERVIEW
Mark McLaughlin, Director, North American Advocacy Division, Global Affairs Canada

9:20 PANEL DISCUSSION: COUNTRY AND INTERNATIONAL ORGANIZATION CASE STUDY PRESENTERS
Summary of Case Study Presentations and Discussions 
Moderated by Jay Wang Director, University of Southern California, Center on Public Diplomacy, Los Angeles, USA

10:10 HEALTH BREAK

10:30 INDUSTRY PANEL #1
William Carty, Manager, Public Policy for U.S. & Canada, Twitter Inc. 
Kevin Chan, Head of Public Policy, Canada, Facebook Inc.
Colin McKay, Head of Public Policy & Government Relations, Canada, Google
Donny Halliwell, Senior Strategist, Customer Success, Hootsuite
Moderated by Kelly Kurbick, President, Online Authority & Chair, Digital Strategy Conference

12:30 LUNCH AND KEYNOTE REMARKS
Dr. Anatoliy Gruzd, Director, Social Media Lab (Ryerson University) and Canada Research Chair (CRC) in Social Media Data Stewardship

13:15 FROM THE EXPERTS: NATION BRANDING: A CONSULTANT'S LENSE
Aaron Schumacher, Director, International

13:45 FOCUS ISSUE:  DIRECT DIPLOMACY: LINKING THE DIGITAL SPHERE TO FOREIGN POLICY
Eric Laporte, Director, Freedom and Human Rights Bureau, Global Affairs Canada

14:15 HEALTH BREAK

14:30 GROUP DISCUSSION & ANALYSIS

15:00 CONCLUSION, FOLLOW-UPS & WRAP-UP

15:15 END OF PROGRAM

This event was by invitation only. For more information, please email singber@usc.edu.