The French Pavilion: Culture as a Nation-Branding Platform

For over a hundred years, World Expos have provided a way for countries to present themselves to the rest of the world, both to showcase their progress and achievements as well as to share aspects of their culture. CPD has...

Traditionally, countries compete over power, influence and resources. And, when the latter are concerned, usually oil, gas, water and rare earth metals come to mind. There is, however, one resource that stands above all the...

On the Eve of Bastille Day in France, a two-hour line took shape on the corner of a street in the 11th arrondissement. Yet, people were not queuing for French celebrations but for a very specific item that Chinese brands...

CPD Video Conversations: Nation Branding at Expo 2010 Shanghai Expo Shanghai 2010 Media Monitor Report Photographs: Nation Branding at Expo 2010 Shanghai Founded in 1851, World Expo is now a mega global event where...