Click Here for the Digital Map! After a six-month run, the 2015 World Expo in Milan closed on October 31. With the theme of “Feeding the Planet, Energy for Life,” 145 countries showcased technological...
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The South Korea Pavilion: Branding Hansik
Aug 14, 2015
Deputy Commissioner General Deokhyun Jo explains how South Korea promotes Hansik (Korean food) in Expo Milan 2015 as a sustainable and healthy option, and how his country uses food to connect with Italian audiences.
For related coverage, see:
- Branding Nations at the Milan Expo (CPD Project)
- Sights from Expo Milan 2015: South Korea (CPD Photo Essay)
- PD Hub (Reference materials)
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