One of the more poorly understood aspects of public diplomacy is that it is not a tool for short-term policy goals. Public diplomacy is a tool with long-term benefits that are often difficult to measure. Public diplomacy is of limited value in short-term crisis situations. However, during a prolonged struggle, such as the Cold War, a sustained public diplomacy program can have profound effects. One public diplomacy program that is currently in play that bears watching is Poland's efforts with respects to its totalitarian neighbor of Belarus. Read More

In the subcontinent, there is really only one religion that unites India, Pakistan and Bangladesh: cricket. Read More

Throughout the world, billions of people rely on their faith to lift them above lives of hardship or the banality of arid secularism. For them, belief trumps politics, and efforts to influence them must incorporate faith as part of any appeal. Read More

During recent testimony in front of the Senate's Foreign Relations Committee Secretary of State Clinton made a splash when she commented, "I remember having an Afghan general tell me that the only thing he thought about Americans is that all the men wrestled and the women walked around in bikinis because the only TV he ever saw was Baywatch and World Wide Wrestling.” She went on to comment about the effect American media has on the image of the U.S. abroad. Predictably, the significance of her remarks were lost in the usual cacophony of howls about Al Jazeera and Russian media. Read More

APDS Blogger: Mark Preston Read More