The Fox News Channel, buoyed by its new huge audience ratings and profits, is expanding its influence as a credible source for news and articulator of U.S. public diplomacy, through huge viewership on its coverage of the Israel-Hezbollah war.

Napa Valley, CA -- As someone who lives and breathes Middle East politics and media, I have had the strange -- and frustrating -- experience of watching the current conflict play out on U.S. cable television. I am reminded again why Americans have such a limited -- and distorted -- view of the world.

To be or not to be -- A 'Re-Jiggered' U.S. Information Agency

That is the question, or one of them anyway, as to how America's public diplomacy efforts may be ratcheted back up to speed.

It's mid-year report card time!

Sadly, there are some failing "F" grades thus far this year for international media, but others show improvement.

Technology is running amok, trampling public diplomacy efforts for almost everyone.

Because of its misuse by most, Satellite TV technology is worsening, rather than aiding efforts to communicate with publics abroad. The ease by which TV satellites can be accessed to distribute signals to practically anywhere, has caused professional communicators to become lazy, and to run their efforts on autopilot.

The trashing of public diplomacy is not really the fault of technology. It is the fault of those who abuse the tool, and who are dazzled to distraction by it.