Now that President Barack Obama has concluded his $200 million per day trip to India (just kidding—that risible far right-wing canard has been thoroughly debunked), it’s a good moment for some initial thoughts about the soft power dimensions of the episode.

The power of culture can often be underestimated as a diplomatic tool, but cultural exchange can not only serve as a universal icebreaker, it can tear down walls and build bridges between the most hardened of enemies. It may not turn foes into instant friends, but it does allow nations to find points of commonality that transcend politics.

If there ever were a time for a new beginning in this country, it is now. The recession is still very much with us. Global crises and disasters compound daily. Our national attention is consumed with political candidates on both sides of the aisle who seem to have completely lost their minds. And yet amidst the absurdities, there are signs of real hope and cause for optimism.

It’s that time of year again. 12 October 2010 saw the publication of this year’s results for the Anholt Roper GfK Nation Brands Index. As has been the case in recent years, there are few surprises in this year’s result. Obama’s US retains the top spot ahead of the familiar family of European big hitters and Japan.

TAMPA --- At the headquarters of U.S. Central Command in Tampa, Florida, some young civilians are pushing back at extremist messages that permeate Internet forums. This Digital Engagement Team’s members, who are fluent in Arabic, Farsi, and Urdu, comb through online postings in their respective languages looking for incendiary or inaccurate commentary about U.S. military operations or related activity. When these messages are found, the team prepares “engagements” that challenge the writer’s logic or facts.

As a major emerging economy and the host of the 2014 World Cup and the 2016 Summer Olympics, Brazil is keen to present the country as more than about soccer, samba, and carnivals. Pavilion Director Pedro Wendler discusses the country’s positioning and communication at Shanghai Expo.

Beyond Soccer …