Brand USA: Land of Dreams

This video is one of the first Brand USA productions released upon the launch of their global marketing campaign in 2012 to promote the United States as a premier tourist destination. Brand USA was established in 2010 by the Travel Promotion Act to increase global interest in visiting the United States and it works in partnership with the travel industry not only to maximize the economic benefits of tourism but also to foster mutual understanding between people and cultures. 

Read CPD Director Jay Wang's blog Advertising USA for more on the challenges facing Brand USA.

"Land of Dreams" Full Length Video


Visit CPD's Online Library

Explore CPD's vast online database featuring the latest books, articles, speeches and information on international organizations dedicated to public diplomacy.