Urban affairs expert and consultant Lorenzo Kihlgren Grandi looks at how vertical and horizontal partnerships are aiding cultural city branding.
The Bureau International des Expositions interviews three experts to gain their insights into why World Expos are ideal venues for public diplomacy and nation branding.
How postage stamps, Eataly and Argentine tango work to cultivate a national image.
Want to visit South Korea? Take a look around using 360° video technology to experience five immersive views of Korean food, the DMZ, rural seaside life and more.