On July 18, Portland Communications and the USC Center on Public Diplomacy published the yearly Soft Power 30 Report. The report garnered global attention as France ranked first, trouncing America which settled for third...KEEP READING
Canada: 150 Years in 30 Seconds
As part of the celebration of the 150th Anniversary of Canada, Historica Canada has launched a "Here's My Canada" initiative in which citizens are encouraged to explain what the country means to them in 30 seconds or less. This digital storytelling campaign represents a unique form of nation branding, choosing to tell the nation's story through the eyes of those living there rather than offering a simple, objective view of what makes the country great. Opinions differ: while one person calls Canada "a welcome home for love stories," another views it as "a second chance." In the end, however, those living there all agree that there is something special about their country.
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