As Confucius said in around 500 BC, "When it is obvious that the goal cannot be reached, don’t adjust the goals, adjust the action steps." This is just what China began to do a decade ago, in embracing the concept of soft...
KEEP READINGIs China’s Soft Power Strategy Working?
May 5, 2016
As part of its Chinese Power project. the Center for Strategic and International Studies (CSIS) has released a series of videos exploring key aspects of Chinese military, economic, social, technology, and public diplomacy capabilities. The video below features an interview with noted public diplomacy scholar Joseph Nye who unpacks China’s global soft power strategy. Highlights from this video include insight on Chinese soft power assets, the public diplomacy return on Chinese soft power investment, and whether or not Confucius Institutes have been successful at promoting Chinese soft power abroad.
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