Is China’s Soft Power Strategy Working?

As part of its Chinese Power project. the Center for Strategic and International Studies (CSIS) has released a series of videos exploring key aspects of Chinese military, economic, social, technology, and public diplomacy capabilities. The video below features an interview with noted public diplomacy scholar Joseph Nye who unpacks China’s global soft power strategy. Highlights from this video include insight on Chinese soft power assets, the public diplomacy return on Chinese soft power investment, and whether or not Confucius Institutes have been successful at promoting Chinese soft power abroad.

Joseph S. Nye: Is China’s soft power strategy working?


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