CPD Director Jay Wang is contributing author for the new book, Are the Arts Essential? (NYU Press, February 2022), a collection of essays by 25 artists, scholars, professionals and funders who respond to the title...KEEP READING
CPD Director Highlights New Directions for Global Branding Research
As global audiences and consumers shift toward an era of cultural mobility, a new research review by CPD Director Jay Wang published in the Oxford Research Encyclopedia of Communication (July 2022) identifies the key streams of global branding research as a means to suggest new analytical lenses and untapped potential in this growing field of study.
Contemporary discourse about global branding deals with the fluid nature of cross-national and cross-cultural overlap and variation due to globalization, technology and the changing geopolitical economy. “Global Branding: A Research Review” addresses the contemporary business environment for global branding, analyzes key topics and conceptual frameworks presented by scholars, and concludes with a study of current research gaps and implications for future inquiry.
The Oxford Research Encyclopedia of Communication provides in-depth, up-to-date reviews of key topics in the study of communication. It is part of the Oxford Research Encyclopedia program to develop comprehensive collections of peer-reviewed summaries on major areas of research by the world’s leading scholars and researchers.
Access “Global Branding: A Research Review” in the Oxford Research Encyclopedia of Communication (Jon Nussbaum, editor) published by Oxford University Press (New York and Oxford, July 2022) here. Subscription required.
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