branding
CPD Director Jay Wang authors a research review in the Oxford Research Encyclopedia of Communication that addresses changes in global audiences and consumers.
Seksan Anantasirikiat reflects on the 10th anniversary of the ASEAN-Korea Centre (AKC) and its people-centered approach to strengthening relations between ASEAN and South Korea.
The ASEAN Roundtable, a student-run public diplomacy program, uses human connections to promote ties between ASEAN and South Korea.
How postage stamps, Eataly and Argentine tango work to cultivate a national image.
Speed of reaction to social media trends is becoming more important in the battle between fast fashion and more established High Street retailers, say experts. [...] Topshop's global marketing director Sheena Sauvaire told the BBC's Today programme that while the concoctions on the catwalk influence High Street retail design, social media is increasingly playing a role.
Ilan Manor explores the relationship between a country's national image and the image of its leader.