branding

NEW DELHI --- “Incredible India.” For tourism purposes, that slogan has served India well, but it is insufficient to convey the identity of a rising world power.

Getting more and more aware of the importance of having effective international relations in many aspects of a city’s and its people’s life, the local authorities in the southern city of Antalya seem to have been paying attention to deploying the city at an international platform more than ever nowadays.

Copenhagen remains a strong brand, but despite spending 400 million kroner on branding the country overall, the Denmark still has a lackluster image abroad...Denmark’s position on the Anholt-GfK Ropers Nation Branding Index hasn’t changed at all over the past few years.

CPD University Fellow Jay Wang was featured in two Nation Branding blog articles on the Expo Shanghai 2010 research project.

Malaysia's reputation as a moderate, progressive Muslim nation has been sullied by a string of embarrassing news stories involving church burnings, pig heads dumped in mosques, Muslim girls caned for premarital sex and an interminable sodomy trial of a senior political figure.

An article by George Packer in the December 18, 2006 issue of the New Yorker raises some interesting questions for public diplomacy. The article, titled "Knowing the Enemy: Can social scientists redefine the 'War on Terror'?" highlights how insights from counter-insurgency and cultural anthropology studies have revealed that the U.S. conflict with jihadist groups is largely informational.

The next round of the seemingly endless frustration over U.S. public diplomacy is underway. Rod Dreher's recent rebuke of contemporary public diplomacy programs succinctly recapitulates the "problem" with U.S. public diplomacy -- at least according to how he frames the subject. For Dreher, the U.S. public diplomacy is losing the "information war," because it is being outflanked by jihadist media campaigns. For Dreher, U.S. efforts look absurdly anachronistic. The U.S.

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