branding
While the Klitschko brothers are known as champions of heavyweight boxing, the older brother Vitali is transforming himself into a politician that represents the new Ukraine.
Formerly called “Doctor Ironfist,” Vitali is extending his heavyweight champion brand far beyond HBO sports audiences -- he has emerged as the international spokesperson for the pro-Western, pro-reform Ukraine.
More than a century ago, Theodor Herzl wrote a book in which he described Israel as an old new land. For the public, with its archeological digs and religious sites, Israel definitely conjures images of the old. The new, not so much.
The city’s economic development committee has decided not to consider putting together a bid to host the Olympics in 2024, but left the door open for the 2025 World Expo. According to a staff report, the cost of a competitive Expo bid will be at least $10 million and it will cost at least $1 million to get through some of the initial pre-bid preparation work.
After a week or two in the South Korean capital of Seoul, newcomers often harbor extreme views on the city. They either love it or absolutely despise it. The first cohort can’t get enough of this Asian metropolis of almost 10 million people. They find endless fun in its pulsating nightlife, surfeit of palaces and temples, and cheap vodka-like booze called soju. Hiking up its peaks (yes, Seoul has peaks), they are mesmerized by its never-ending skyline.
The ACT Government will launch a $2.6 million campaign to promote Canberra in the wake of this year's centenary celebrations. The campaign includes a new Canberra logo to represent the capital city, with the letters 'CBR' standing for 'Confident, Bold and Ready'. The brand development is the product of a 15-month process, with the full brand set to be revealed in March 2014.
Chicago continues to forge its way through the 21st century as a leader on the world stage, and over the past several years, we have seen the city’s global presence grow stronger than ever. Chicago’s commitment to expanding the city’s global influence has made positive impacts on the lives of Chicago residents, the residents of our sister cities, and all those who travel to Chicago to experience our city’s unparalleled offerings.
The Cyrus Cylinder, a small clay object dated from the sixth century B.C.E. and covered in Babylonian cuneiform script of an imperial decree by King Cyrus of Persia, is considered by many to be a powerful symbol of cultural and religious tolerance. Its international touring exhibition, spearheaded by the British Museum, has drawn broad global attention and is, by most measures, a resounding success.
The Cyrus Cylinder, a small clay object dated from the sixth century B.C.E. and covered in Babylonian cuneiform script of an imperial decree by King Cyrus of Persia, is considered by many to be a powerful symbol of cultural and religious tolerance. Its international touring exhibition, spearheaded by the British Museum, has drawn broad global attention and is, by most measures, a resounding success.