branding
President Emmanuel Macron’s mastery of public imagery, like that of Barack Obama, conceals a highly calculated, choreographed communications policy. [...] “For a president, everything is a story of symbols. He needs to have total control,” comments Albert-Alexis Galland, director of strategy with Kaolin.
The Fitzgerald Biosphere has retained international significance after United Nations Educational, Scientific and Cultural Organization approved the site as a biosphere reserve this month. [...] Fitzgerald Biosphere spokesman Nathan McQuoid said the area was globally significant for its natural diversity and the renomination will ensure the site continued to be recognized.
![Photo reprinted from Pixabay courtesy of Werbe Fabrik EU Flags by Werbe Fabrik](https://uscpublicdiplomacy.org/sites/default/files/styles/275x168/public/uploads/flags-1615129_1920%20%281%29.jpg?itok=pGiizd7H)
CPD Research Fellow Jami Fullerton bridges nation branding and public diplomacy through the Model of Country Concept in a new book.
![Photo reprinted courtesy of Altour via Pixabay Meeting Incentives, by Altour](https://uscpublicdiplomacy.org/sites/default/files/styles/275x168/public/uploads/meeting-1338770_1280.jpg?itok=C7KBJk3Z)
A forecast of trends that will shape communications in 2017.