branding

PDiN Contributing Researcher Rachel Chan reviewed Koh Buck Song's latest book, Brand Singapore: How Nation Branding Built Asia’s Leading Global City.

The local government, though, is keen to promote Jeju’s other charms, from its lava caves to its beaches to its seafood, as it spearheads South Korea’s campaign to transform itself into a major tourist destination. “Visit Korea” is a two-year, government-sponsored promotion currently under way to push another side of the country...

Despite the horrific scenes of destruction, Japan may emerge from its quake-tsunami disaster with a stronger international brand-name as the nation's resilience wins wide praise.

When Eric Schmidt argued recently that online display advertising could become a $200 billion industry within the next decade, his words triggered thousands of bullshit detectors across the media industry.

March 2, 2011

Every revolution worth the name needs a name. Once upon a century, geography sufficed—American, French, Russian, Iranian. Modern marketing seems to demand something catchier.

January 30, 2011

Call it sitcom diplomacy. Last month, Katie Couric suggested it was past time to apply that magic to Muslims in America. Her example was "The Cosby Show."

China's campaign to use the soft power of culture to present an appealing face to the world seems to have found an official mascot: Confucius. The 2,500-year-old Chinese theorist, who preached devotion to tradition, has become the first non-revolutionary figure to be honored in Tiananmen Square with a new monumental statue...

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