For its relatively short history and small land area, Singapore’s range of nation branding efforts is ambitious, concerted and seemingly ceaseless. Its desire to establish and seal its reputation as a leading global...
KEEP READINGRachel Chan Reviews BRAND SINGAPORE by Koh Buck Song
PDiN Contributing Researcher Rachel Chan reviewed Koh Buck Song's latest book, Brand Singapore: How Nation Branding Built Asia’s Leading Global City.
In summary, wrote Chan, "Brand Singapore is a comprehensive and well-researched compilation of Singapore’s nation branding efforts – covering both prominent case studies and shedding light on lesser known ones, while giving readers insight into the mechanisms and multifaceted nature of Singapore’s nation branding...Koh’s enlightening account in this area truly expands our notions of Singapore beyond the strict regulations, stable environment and economic prowess that it is most known for."
To read the book review in its entirety, click here.
Visit CPD's Online Library
Explore CPD's vast online database featuring the latest books, articles, speeches and information on international organizations dedicated to public diplomacy.
Popular Blogs
-
October 1
-
October 21
-
October 21
-
September 30
-
October 24
Add comment