Miller Matola, Brand South Africa’s chief executive officer, believes the 60-second commercial, unveiled with the new slogan on 4 July at The Theatre on the Track at Kyalami in Midrand, encapsulates the “can-do” spirit of South Africans. He trusts that it will illustrate the determination of the country’s citizens to overcome obstacles and find new and better ways to get things done.
On the other hand, consumers are gravitating towards companies that are using social media to dialogue with them about social issues. A well-known example of this is the Pepsi Refresh Project that used crowdsourcing to invite consumers to co-create where Pepsi puts its charitable contributions.
Earlier this year, MTN was ranked as the only African brand in the BrandFinance Global 500 list... During the 2nd quarter of this year, MTN was recognised as the most socially responsible brand in the country... In the first half of 2011, the MTN brand has been rated as the country’s most valuable brand, according to a league table of both African and South African brands compiled by Brandirectory.
Today the significant opportunity in brand building is to maximize one idea across the globe, to create an inspirational rallying cry for a global consumer movement. It isn’t easy to communicate across different cultures and countries while having one overall brand that really makes an impact.The digital revolution is about getting people to love your brand, no matter where they are in the world.
In the face of tough global economic conditions, Johannesburg Convention & Events Bureau - a division of the JTC - remains focused on aggressively promoting the city as a leading global destination for business, sports and events tourism, as it is a key driver for economic growth and development.
...a team of four international Chinese sports personalities, including Yao Ming... took part in an image branding film for China that was telecast by CNN and shown in Times Square in New York."We would like our athletes to shine, to draw more eyeballs and help us in our marketing," Lu says.