CPD Video Conversations from Shanghai Expo Features the Spanish Pavilion

Like the Expo's host nation, China, which recently hosted the 2008 Olympics, Spain, which hosted both international events in 1992, clearly understands the value of the Expo as an instrument of public diplomacy and national image projection. In this video blog titled "A Brand Story of Continuity," Spain's Pavilion Communication Director Pedro Molina discusses how Spain shares its story, which is themed "From the City of Our Parents to the City of Our Children," in three scenes. The first two scenes titled "Origins" and "Cities," will be featured in one video segment and the last scene titled "The Future," will be featured in the second. Click here to watch the latest video blog.

This video is part of the Nation Branding at the Expo Shanghai 2010 project, which involves the Shanghai research team posting weekly video blogs highlighting select countries and their pavilions during the world expo. Click here to watch the previous videos, featuring pavilions from France, South Africa and the United States. The following video post will feature Israel.

To read more about the Center's Nation Branding project, which includes a Media Monitor dedicated to tracking international coverage of the Expo, click here.