Milan’s Expo Bid: Personal Reflections

Jul 15, 2015

In March 2008, Milan won the bid to host Expo 2015. Roberto Daneo, Managing Director of the Bidding Committee for Expo Milan, shares his personal reflections about the process of bringing a mega-event to Italy, from identifying the possible benefits of hosting an international event, to being selected as host by the international community.

For related coverage, visit CPD's Branding Nations at the Milan Expo project page where you can see:

Milan's Expo Bid: Personal Reflections

Tags

YOU MIGHT BE INTERESTED IN...

A Tale of Two Pavilions

Story

In anticipation of CPD’s upcoming public diplomacy forum in Japan, we’ve opened our World Expo vault for an inside look at how Japan crafted its brand identity for global audiences. The World Exposition is a mega global...

KEEP READING

Sights From Milan Expo 2015: Angola
By César Corona | Blog

Relying on the idea of education for innovation, the Angola Pavilion encourages audience engagement through active participation. The 20,000 sq ft structure built completely from natural, sustainable materials provides a...

KEEP READING

Sights From Milan Expo 2015: Israel
By César Corona | Blog

The Israel Pavilion, themed "The Fields of Tomorrow," includes three areas with video presentations, and a vertical garden. In the first area, a host welcomes visitors with a multimedia show. Through video,...

KEEP READING

Sights From Milan Expo 2015: South Korea
By César Corona | Blog

The South Korea Pavilion resembles a 'Moon Jar," a traditional Korean pottery vessel. Its architecture is designed to transmit harmony and simplicity. Through technology and art, South Korea communicates the...

KEEP READING

STAY IN THE KNOW

Visit CPD's Online Library

Explore CPD's vast online database featuring the latest books, articles, speeches and information on international organizations dedicated to public diplomacy. 

Popular Blogs