In anticipation of CPD’s upcoming public diplomacy forum in Japan, we’ve opened our World Expo vault for an inside look at how Japan crafted its brand identity for global audiences. The World Exposition is a mega global...KEEP READING
Milan’s Expo Bid: Personal Reflections
In March 2008, Milan won the bid to host Expo 2015. Roberto Daneo, Managing Director of the Bidding Committee for Expo Milan, shares his personal reflections about the process of bringing a mega-event to Italy, from identifying the possible benefits of hosting an international event, to being selected as host by the international community.
For related coverage, visit CPD's Branding Nations at the Milan Expo project page where you can see:
- Videos such as: Introducing CPD's Video Series from Expo Milan 2015 and U.S. Student Ambassadors on Expo Milan 2015
- Photo Essays: Sights from Expo Milan 2015
- CPD Blogs including: Expo Milan 2015: Dialogue Through Food
Visit CPD's Online Library
Explore CPD's vast online database featuring the latest books, articles, speeches and information on international organizations dedicated to public diplomacy.