When we assist developing nations, we not only help improve the lives of their own citizens, but also the business environments for private-sector global investment. Our smart investments spur economic reform, advance the rule of law and improve governance to give our businesses the solid footing needed to move into Africa and grow.

A new vista will be opened in the country’s culture and tourism annals on Thursday when ‘Fascinating Nigeria’, the nation’s new brand identity is launched in Abuja. Nigeria, Africa’s most populous nation is blessed with a rich culture, the main driver of tourism. From north to south, east to west, Nigeria is a study in cultural diversity that sadly, has not been properly harnessed over time to generate money and create jobs.

South Africa’s position in the Global Competitiveness Index has remained virtually stagnant in the bottom third out of 144 countries. The ranking of our micro-economic environment has deteriorated from 43rd to 69th and of our Labour Market Efficiency from 97th to 113th. Our higher education ranking has deteriorated from 75th to 84th – not surprisingly, as the threshold to exit high school is an embarrassing 30 percent.

The Australian High Commission has given support to Bran Nue Dae, a musical comedy to feature in the Inaugural Accra International Film Festival to share the values of forgiveness and reconciliation with its Ghanaian counterparts. A statement signed by Mr Walter Kudzodzi, Public Affairs Officer at the High Commission, copied to Ghana News Agency on Friday, said: “Bran Nue Dae is a coming-of-age musical comedy that celebrates family, forgiveness and reconciliation, set against the spectacularly beautiful Australian landscape”.

On Saturday, after several weeks of preparation, six student poets from the D.C. Youth Slam Team and three adult poetry teachers are scheduled to leave the District, bound for Tambo International Airport in Johannesburg, then on to the city of Tshwane, where they plan to participate in a two-week cultural exchange focused on poetry and social justice. The students and teachers are scheduled to meet youth poets, activists and writers in South Africa who are engaged in the movement to build a better society.

The Chinese have been growing their media presence in Africa in recent years as part of a "soft diplomacy" strategy — using culture and information to spread its influence and counter what it views as unfair treatment in global media. A paper on this topic by Yu-Shan Wu at the South African Institute of International Affairs describes soft power, or ruanshili to use the Mandarin term, as an "important instrument to help a state achieve its most desired goal with the least objection".

Because of African sensitivities about the presence of foreign military forces on the continent, the White House has gone to great lengths to stress that the president's trip will focus on trade and investment, democratic institution-building, and reaching out to young Africans. But in many private discussions, counterterrorism partnership will also feature prominently.

Four years after briefly stopping off in Ghana on his way home from a Group of Eight (G-8) summit, US President Barack Obama lands in Dakar on Wednesday night at the start of his first extended visit in his current designation, to the continent of his Kenyan father’s birth. But he is expected to give Kenya a miss, as its president is under indictment from the International Criminal Court.